PAUL TROWELL ONLINE

“EXPECT MORE”

Turn Your Website Into The Powerful Marketing Tool It Should Be…

I design and build websites that can help grow your sales and profits. I focus on the visitor experience and nudge them through the website to engage with your product or service and download information, send an enquiry or place an order.

I’ll build your website to engage with all types of visitors - some visitors will know your company and want specific information, others will come across your website from a search engine. Visitors will be at different stages in the buying cycle so we’ll factor this in.

I specialise in building websites for local businesses at affordable prices

SEO could well be the only roadblock between you and your business in reaching your targeted potential customers but it doesn’t have to be.

The code and linking structure of WordPress is built to be search engine friendly. And every page, post, category, etc. can have its own Meta data – title, keywords and description.

It’s also important that the content on your pages are written for search engines as well as your visitors and my web writing experience is great to help achieve this.

Digital marketing is about driving local prospects to your website and business

Put your website at the heart of your marketing and then use digital to engage with your target audiences, accelerating online and offline growth.

Email, Video, Facebook Ads, Ad Words and You Tube

Your digital marketing strategy can operate as a standalone campaign or you can integrate it with your offline marketing for maximum impact across all channels.

There are costs involved in some digital marketing so get in touch and we can discuss the options and costs involved

Direct response marketing has a powerful role to play in your overall business plan.

As an experienced copywriter I can help you maximise the response from all of your campaigns.

Digital marketing is predominantly ‘inbound’ and a softer approach whereas direct response marketing is outbound, targeting your marketplace with a clear message and call-to-action. Done correctly it is the most effective way of stimulating sales and a response.

I will create powerful, high-impact direct response campaigns that engage directly with the target audience.

Social Media marketing is about connecting with potential customers in a relaxed ‘social’ way. But is it working?

A growing number of research results are showing that social media is perhaps not as affective as the social experts would have us believe.

Social Media’s effectiveness will vary from business to business and for this reason I would need to discuss suitability before recommending it as a marketing tool.

Paid for adverts on social media networks are proving productive and are well worth considering - I cover this in the Digital Marketing arena